Casino-Only

 

Gaming Companies least trustworthy

27 October 2008

Gaming Companies Must Do More to Gain Consumers Trust

Due to the rampant leak of personal data from online gambling websites, consumers now consider them as the least trustworthy, toppling down the central government from the number one spot.

Despite the minimal reports on data exploitation in the online industry, gambling companies, which includes, online gaming sites and interactive TV gambling programmers, was rated 45.7% in a survey conducted by GB Group.

This alarmed many and prompted to urge many gambling companies to form their own code of conducts and devise even more security measures to prevent ID theft and other related circumstances in their course of operation.

The code of conduct should include some rules in handling and storing of data that should be emulated and once these rules are not followed, the company should order the proper sanction and deal with them accordingly.

“These results should push organizations to their ways of handling data and create necessary precautions against identity fraud as over three quarters of the public are now losing their trust on them,” said Richard Law, CEO of GB Group.

Law added that we should emulate the one in Scotland and punish all offenders with tougher penalties just so they could learn their lesson.

Scotland, in partnership with the Scottish Business Crime Centre and GB Group with the support of APACS, the UK payments association, made a centralized code of conduct for all gambling operators to ensure data security.

The survey was done with a sample of one thousand people, 18 years old and above. They were provided with a list and request them to rate from 1 to 10 which of the said sector is most trustworthy in protecting personal data.

The following are the results of the survey; rank 1 is the least trustworthy.

1. Gambling companies including casinos, online gaming sites, interactive TV and gambling programmers: 45.7%
2. Central Government: 23.7%
3. Local Government: 19.1%
4. Retailers: 17%
5. Travel Companies: 16.2%
6. Mobile phone service providers: 15.3%
7. Mortgage brokers, independent financial advisers and stockbrokers: 13.7%
8. Utility companies: 13.2%
9. NHS: 11.4%
10. Bank and Building Societies: 10.7%

Related Posts

:)